Our Story
Soteria London
One question we often get asked, but why Soteria London? In Greek mythology, Soteria was the Greek Goddess of safety and preservation from harm. We couldn’t think of a better symbol to represent our evil eye jewellery to deflect evil away.
Meet Our Founder
"Jewellery should make you feel good as well as look incredible. I started Soteria London to bring a new take on evil eye jewellery making it both minimalistic and luxurious without the huge price tag. Soteria London has been made to make you feel powerful, protected and even more beautiful than you are."
- Ami M, Founder
Our Values
Made with Love
- Everything is designed in London by the founder Ami. Soteria London cares about the planet as well as those that make the jewellery. This is shown in the production partners used all the way down to the eco-friendly packaging.
- Soteria London creates jewellery that is not only beautiful but also timeless and luxurious. So much thought and energy goes into every single part of the design and manufacturing process. We believe that jewellery like this should not only be beautiful today, but for generations to come.
Customers are Number One
- We always want our customers to be 100% satisfied with not only our products but also the customer service. We want Soteria London to be a brand that everyone talks about and adores. This is so important for us and if you are ever not 100% satisfied please let us know what we can do better.